Today my wine portfolio expands a bit with a new association with Reuters, which will feature a column by me monthly and offer it to its clients in the U.S. and worldwide under the “Lifestyle” banner. I’ve seen it already on the U.S., British and Indian editions of Reuters, as well as on Yahoo! and other sites. Here’s the beginning, with a link to the the full article:
Vine Talk: The new world of wineries without borders
By Edward Deitch – 12 mins ago
NEW YORK (Reuters Life!) – Jerry Douglas has grand plans for Biltmore Estate, which is already one of the most visited wineries in the United States.
"The world is our vineyard in a lot of ways," the senior vice president of wine operations tells me in a gentle drawl that suggests the American South.
"We want to have a more global perspective from a marketing standpoint and a production standpoint."
Biltmore is not alone. For a growing number of American wine companies, it's not so much about selling what grows in their vineyards (if, in fact, they have their own vineyards) but developing or expanding a brand that connects with consumers.