Swirls: following up on the bubble wars

Since writing an initial piece on the continuing battle over the use of “Champagne” as a generic name for sparkling wsparkling wineine, I looked more deeply into the issue for my monthly Reuters column that came out today. Among other things, I explore whether a U.S. government restriction on misusing Champagne and other place names on labels also applies to advertising, and I interview a sparkling wine producer on his rationale for using “Champagne” on his outdoor signs. Read the full story.  And let me know what your thoughts are on the issue.

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