Swirls: A new wine commerce site, by invitation only

SWIRL: Lot 18 is a new wine and specialty food Web site that matches its members with producers offering small quantities of their products at substantial discounts. Membership is by  invitation only, and members can invite others to join the site. Lot 18’s founders are Philip James, founder of Snooth, and Kevin Fortuna, a technology entrepreneur. The well-designed site includes appraisals by established wine publications and by Lot 18’s own reviewers. So far, the offerings have focused on California wines. Flat rate shipping is $9.99. Lot 18 completed a $3 million round of venture funding last week. Mashable.com has a profile of the site.

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