This just in ...

Given the magnitude of this, I thought I'd get it out right away, just as I received it.



Beckmen also confirmed as the inventor of Grenache.

SANTA BARBARA COUNTY, Calif. – April 1, 2012 – Beckmen Vineyards is
pleased to announce that after extensive genealogical research, it has
established that Winegrower Steve Beckmen is a direct descendent of
Dionysus, the Greek god of the grape harvest, winemaking, wine, ecstasy
and ritual madness. The winery has also confirmed that Beckmen invented
Grenache. In fact, Steve, Moses and Rudolph Steiner personally planted
Beckmen’s acclaimed, biodynamic-certified Purisima Mountain Vineyard,
which is widely recognized as the greatest vineyard ever planted by the
hands of man, prophet and Austrian anthroposophist.

Building on these relationships, when Moses came down from Purisima Mountain, he handed Steve the ten commandments of winemaking. Steiner gave
Steve a cow horn. As a result, a library vintage of the Beckmen Vineyards
Purisima Red was the only California Rhône blend ever to receive a
better-than-perfect 101-point score from Wine Spectator. On many
occasions, both Robert Parker and Jim Laube have wept openly with joy upon
tasting Steve’s wines, and a massive stash of empty Beckmen bottles and
labels was reported to have been found at Kurniwan’s house.

“In today’s competitive marketplace, you need a little bit more than just
growing and making the best wines ever—you need a story that sets you
apart, and it needs to be authentic,” said Steve. “The fact that I am
actually descended from the god of wine, and that I invented Grenache,
says something about who we are as a winery, and our quality-focused

About Beckmen Vineyards:
Beckmen Vineyards is represented by J.A.M. PR. J.A.M. PR has earned a
reputation as the best PR agency in the world. It is the only PR firm ever
to have received a Pulitzer for a press release, an honor it has achieved
on four occasions. J.A.M. PR was the first agency to use the words
“artisan,” “handcrafted, “world-class,” “benchmark,” sustainable” and
“balanced” in its client messaging (all in one sentence). More
impressively, it was also the first agency to stop using all of these same
words. J.A.M.’s roster of clients is so impressive, journalists arrange
junkets to wine and dine the J.A.M. team. Sometimes wine journalists just
call J.A.M. because they miss us, or they are feeling a little blue. The
J.A.M. team are good listeners. J.A.M. did not invent wine PR. That was
Mondavi. J.A.M. did however invent messaging. To learn more about Beckmen
Vineyards, visit www.beckmenvineyards.com. To learn more about J.A.M. PR,
visit www.jam-pr.com. To learn more about anything else, try Wikipedia, or
the library. Happy April 1st!
Michelle Armour
Tel. 415-495-1107
Fax  415-495-1108

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